"I create nothing. I own. We make the rules, pal."
Here's a book cover. Note the publisher's logo, Zero Books, is on the cover. See? Right at the top right corner.
Right, now here's a painting which to the casual observer looks very much like the cover I've just shown you:
Here it is in situ at the Maureen Paley Gallery in 2012:
Notice the title of the book. Notice how the words on the painting actually resemble the title of the book.
Also notice how the lettering looks more than vaguely like the lettering on the book cover.
No permission was sought to use it – no reference made to the book at all.
Here's the artist. Yes I know, but read on. He's a gallery darling and what he does is some serious fucking shit you bitches.
GARDAR EIDE EINARSSON
MORE STUFF FROM GARDAR .
SERIOUS SHIT, MOTHERFUCKER
"...A Norwegian born artist, now living and working in both New York and Japan, Einarsson’s often text-based works come with a certain irreverence...(sic)"
From the Maureen Paley Gallery 2012
So the buyer possibly thinks, "How cool of Einarsson; he's like fucking Norwegian and I guess it takes a melancholic hipster to celebrate some slogans that he's seen on a street somewhere in Queen's or the Bronx and throw it back in our faces. Like the Beatles and the Animals way back when they gave us back black music..."
The excitable buyer probably thinks that this tattooed purveyor of despair has probably taken his choice nugget from a meth cook's wall in Flint, Michigan or the side of an old Detroit car plant.
But he didn't; he copied a fucking book jacket.
With one important omission. The logo. The Zero Books logo. So that we're left in no doubt that he's as shallow as is fucking photograph suggests.
My friend Tariq Goddard (same age as Einarsson) runs Zero Books. For a monthly wage that wouldn't get him one of the sleeves of the cool Black DNM jacket below, he works hard as an author and publisher. Zero is a brave, radical venture that gives voice to left wing thinkers who represent a growing, intellectual subculture that won't find any mainstream publishers breaking down their kitchen doors to start bidding wars. In a nutshell, Jeremy Clarkson would hate them. You get my drift.
"In his hands, surprisingly, the literal exploration of the thematic ’law is for the protection of the people' creates a non-didactic environment latent with ambiguity."
Tariq is possibly the most eloquent person I know; he's a philosophy graduate and the author of six novels. And this is the sort of crap he had to look at when researching the lissome Einarsson:
"His text-based works... offer an often politicised view of contemporary society and an authoritative claim on appropriation that brings attention to the idea of authorship that has concerned postmodernist thought since Foucault’s proclamation of “the death of the author.”
Er, so that's all right then.
The leather jacket above, incidentally has featured in a Jay-Ze video. The one with Beyoncé. I'd like to show you a still from it, but I daren't risk the lawsuit.
Tariq must be so fucking fed up with this. He's received not one red cent from all this trading on a Zero title. Nothing.
He's written to the fashion house (owned by someone known to him) and the artist, who, hilariously, suggests the lettering wasn't exactly traced (he couldn't be arsed to put in the curves on the letterforms), and that, really, er, actually he's been in touch with lawyers and that Tariq doesn't have a sustainable case.
This is what his picture should have looked like.
Not quite so cool for the artist, though. How would he explain it? A book cover? Fuck off. You'll get sued.
Andy would have done it. Even though Robert Hughes didn't rate Andy's intellect; at least Warhol was honest.
Welcome to Art Gekko. Remember Gordon Gekko? He was the enviously-coiffed money suit played by Michael Douglas in Wall Street. A film made memorable by the 'Greed is good' mantra? Remember the "Lunch is for wimps" schtick as he does another deal to make the midday worth a half-million? It summed up the 80s to a lot of people. Corporate nasties sucking the fun and vagueness out of everyone's lives, and giving us Thomas Trump; humourless and stupidly rich and resembling Michael Douglas' creation perfectly.
Apart from the coiffure. It seems even his budget can't get him one good hair day.
Dutch Masters ll Larry Rivers c1963
My personal interest in art started when I saw my first Larry Rivers painting reproduced in a mid-60s Studio Magazine, provided for the Sandown Grammar art room. It still thrills me; a painting based on a cigar box, it was called Dutch Masters ll.
It was art of appropriation; we knew it and we knew where it came from. People started to take an interest in their environment, or rather realise that artists were painting new landscapes.
ANDY'S SOUP CAN (WITH LOGO)
There is a fuck of a lot to talk about.
But don't expect the art world to engage you in any conversation. They've got lawyers; hundreds of the fuckers just dying for some easy action.
We know that big art means money, and there is nothing a nice middle-class person wants more than some edgy shit around the place. If you really don't want that drunken, stinking junkie you were at boarding school with at the dinner table then get a Gardar Eide Einarsson, it doesn't make any noise; it's there; so angry, so sullen, so contemptuous of our cosy value systems; like honesty and shit.
Originality, like lunch, is for wimps. Didn't you know?